Why should you own your own domain?
In today's world of changing Internet service providers (ISPs), job switching,
and relocation, from college to the real world, from job to job, or from
the real world to retirement communities, our addresses change all the
time. You change your phone number, your home address, your cell phone
number. With all these you can set up forwarding to your new location,
but not with e-mail.
Quit your job or leave school and the e-mail address you've had for years
is gone. Change Internet service providers and instantly nobody can find
you at your old e-mail address. If you own your own domain name, you can
have the same e-mail address forever,
and people will be able to write you no matter where you are.
Buy your domain, have e-mail for life, and
get a website the easy way, with claimthatdomain.com.
Internet Real Estate
The primary advantage to owning your personal domain
name is that of security. With a minor investment you will be able
to guarantee that your e-mail address will never change again!
The Access Providers' Catch
The second main reason to buy and begin using your e-mail address
today is that of limited availability. The big and small companies
have been scrambling to purchase their names for the last 5 years.
This is even more intense now that people realize that this Internet
real estate is becoming scarce.
A simple analogy is that of a big city. Manhattan property has
been accounted for, but what about the upper west side, where
the people live. As of yet this market is untouched. Don't wait
for all the good properties to go. You may still be able to purchase
www.yourlastname.com or possibly www.yourfirstandlastname.com.
When you contract with an ISP they assign you an e-mail address
based on their server like firstname.lastname@example.org. Not exactly personal.
Say you find a better deal with CompuServe, Hotmail, or your local
provider (which is often the case), you risk losing your e-mail
address if you make the switch.
What if you switch from AOL to Hotmail, or decide you really want
to speed up your Internet access and sign up using the latest cable
modems or DSL? If you own your domain name, your
e-mail will never change. When you own your domain name such
as www.johnsmith.com, you will receive e-mail at email@example.com
Within the next 5 years 70% of American adults
will utilize the Internet for a significant part of their day-to-day
"Free" Web Sites
Remember you get what you pay for. Many websites offer a free page
to members as a membership bonus. This is a grand idea if you want
to be tied to their service forever and receive junk e-mail 30 times
each day. The two major disadvantages to these services are:
impossible names and lack of mobility.
The name that you will be assigned is not one you will be proud
to own. Try remembering something like http://home.earthlink.net/~johnsmith543/
Wouldn't you prefer a name such as www.johnsmith.com?
If you put time and effort into creating your page and change providers,
you will have to notify everyone who you want to see it. When that
the address has changed, don't count on a forward link staying there.